Tom James Co., a $1 Billion corporation, has created the finest Men’s suits in the world for the past 75 years. At one time they were the exclusive clothiers of Hollywood’s top Stars and the leading sports figures in the USA. The Client’s migrated to CEOs of Corporations and other business leaders. Today Tom James is growing market share from CEOs to Hollywood Stars to Political figures and the Superstars of Sports.
Most of their sales are made by Tailor/Account Executives in the field that meet with CEOs and other notables in their own offices and measure the Clients, fit them and hand deliver the luxury suits to the Client in the Client’s own office. They even recently launched a fine line of affordable suites and accessories for everyone.
It was time to put Tom James on the internet map so to speak. The old site was ponderous and the e-commerce aspect was almost impossible to navigate.
The ultimate goal was to drive ‘Schedule a Tailor’ leads to Tom James’ hundreds of Tailors/Account Executives worldwide.
Secondly, we had to redo the E-Commerce aspects of the site to make it easy for Customers to purchase off the rack clothing and accessories directly from the site.
Thirdly, we had to support the brand online to keep the image and status of Tom James clothing first rate, including their women’s and big and tall lines of clothes.
With Careful planning and consideration, we set financial goals for the new website. Before the fourth month of the program was completed, we had already reached our first year’s goals financially for the Client.
The main source of revenue, as planned, was a great upswing in the amount of high quality targeted unique leads that were generated by the website and the Search engine optimization programs. These leads created instant relationships between the Tailors and the prospective Clients, so good in fact that 33% of all leads resulted in sales! Talk about great return on investments!
The second source was the E-Commerce aspect of the website. The new cleaned and freshened storefront and checkout drove more sales in the first year of the program than the total sales online in the history of the company!
“Tom James is our flagship website for the corporation. A lot rides on this website and its brand. We search long and hard for the right Marketing company to take the online presence of Tom James to the highest levels, we found that company in GOiMarketing.
In less than a quarter they exceeded all our goals for the year! Since then the traffic, leads and revenue continue to grow strongly, even in the slower 2009 economic climate. We look forward to working with the GOiMarketing team throughout the year and beyond”
- Redesigned the website to change it from an online brochure with near impossible to perform shopping cart system, to a branded highly functional lead gathering and E-Commerce platform with fully integrated shopping cart/ordering system.
- Kept the general look and feel of the site intact, but raised its quality, style, and functionality immeasurably; Simplified the 'Find a Product' functionality, with a much easier Check-out functionality; Increased the presence and visibility of the Women’s and "Big and Tall" sections on the site.
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- Removed steps and actual pages from the checkout procedure, greatly increasing sales; Integrated Email Marketing and Order fulfillment functionalities with the Shopping Cart; Redesigned the checkout pages to lower 'abandoned shopping cart rates.'
- Read more about E-Commerce Development
- Applied Best Practices Search Engine Optimization; Applied the GOiMarketing Tool Kit for increased exposure; Adoption of the new Google priorities for 2009/2010 such as Video Marketing and Canon Tags; Incorporated online timed Press Releases into the SEO plan.
- Created thousands of keywords to highlight Tom James’ entire product line online.
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- Optimized and Released Launch and New Season Press Releases online that scored heavily on traffic and clicks; 2010 Press Releases will highlight new seasonal products.
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- Created Business Videos or optimized and rereleased Videos online for greater exposure and media coverage.
- Read more about Custom Business Videos
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