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GOiMarketing will conduct the following steps following the initial consultation and signing of all contracts.
*Note: The steps below are an overview of GOiMarketing's process. Some steps may not apply depending on the Search Engine Marketing Program you have enrolled in. Here is what is covered...
Search Engine Optimization:
Develop an ongoing programs to continually modify the sites to develop stronger search engine placement and exposure for Client. SEO will consist of:
- Define KEYWORDS – both Competitive and Opportunity (Number of Keywords are based on the Search Engine Marketing program you have enrolled in)
- Submit website to top search engines, ongoing programs monthly.
- Submit sitemaps to search engines
- Add Keywords in the title of each page.
- Modify Meta-Tags of all pages as necessary
- Modify descriptions of website as necessary
- Add keywords throughout the website
- Add Alt Text to all images on website
- Add Customized Optimization Pages:
- Number of Keywords are based on the Search Engine Marketing program you have enrolled in.
- Add RSS feeds that will help site traffic (RSS feeds are optional based on the Search Engine Marketing program you have enrolled in)
- Create a Blog to refer to the site: Blogs are optional based on the Search Engine Marketing program you have enrolled in.
Monthly maintenance includes – monthly reports, monthly updates to existing optimization as needed (i.e. – Meta tags, all content, add keywords in body of website)
Search Engine Pay-per-Click Programs:
- Develop National ads as necessary
- Adjust budget as dictated by Client
- Timely adjust ads to meet Client’s changing needs.
- Monitor and update as necessary
- Send Monthly Activity Reports
(Optional: Monthly Fees to Search Engines are to be paid by Client using Client’s credit card.) Develop a Google Account and an Overture account (Yahoo, MSN, Alta-Vista, some AOL and others) for PPC Adwords.
Link Reciprocity Programs:
Add Links to and from site to further enhance search engine placement, search engine exposure, and marketing needs.
- Create ongoing link relationships
- Create one-way linking opportunities (Both Free and Paid Programs)
- Monitor and update as necessary
Marketing and Consulting:
Study and adapt marketing schemas that best support the business over time.
- GOiMarketing team studies website
- GOiMarketing requests changes to site if needed for SEO success
- GOiMarketing implements traffic programs
- Monthly enhancements and growing of the program.
Search Engine Marketing Program Monitoring
- Ongoing monthly
- New programs and SEO techniques will be employed as they are created.
- Consulting: To be conducted by members of the GOiMarketing team.
Any ADDITIONAL pages or functionality outside of the scope of this agreement added at the Client’s request would be honored at a rate of $89 per hour. A bid for additional work will be provided to Client before work is commenced.
*Due to the nature of search engines and how they respond to different and varying techniques and programs, GOiMarketing may adjust the procedures above to meet
the exact needs of our Clients.
Request a Free Quote or Call 866.SEO.1232
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